Playing for Change is a multimedia movement created to inspire, connect, and bring peace to the world through music. The idea for this project arose from a common belief that music has the power to break down boundaries and overcome distances between people. No matter whether people come from different geographic, political, economic, spiritual or ideological backgrounds, music has the universal power to transcend and unite us as one human race. And with this truth firmly fixed in our minds, we set out to share it with the world.
Over the course of this project, we decided it was not enough for our crew just to record and share this music with the world; we wanted to create a way to give back to the musicians and their communities that had shared so much with us. And so in 2007 we created the Playing for Change Foundation, a separate 501(c)3 nonprofit corporation whose mission is to do just that. In early 2008, we established Timeless Media, a for-profit entity that funds and extends the work of Playing for Change. Later that year, Timeless Media entered into a joint venture with the Concord Music Group through the support of label co-owner and entertainment legend Norman Lear and Concord Music Group executive vice president of A&R John Burk. Our goal is to bring PFC’s music, videos and message to the widest possible audience.
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Now, musicians from all over the world are brought together to perform benefit concerts that build music and art schools in communities that are in need of inspiration and hope. In addition to benefit concerts, the Playing for Change band also performs shows around the world. When audiences see and hear musicians who have traveled thousands of miles from their homes, united in purpose and chorus on one stage, everyone is touched by music’s unifying power.
And now, everyone can participate in this transformative experience by joining the Playing for Change Movement. People are hosting screenings, musicians are holding benefit concerts of every size, fans are spreading the message of Playing for Change through our media, and this is only the beginning. Together, we will connect the world through music!
This is really a great cause. Please give them a look, and if you like what you see, your support.